Advertising Pedroleve Blog on 19 Feb 2008
Advertisers control the display of ad and amount to be spent on PPC
In newspaper advertising or any other type of advertising either through or without the print or electronic media, determination of audience or visitors is not under your control. On the other hand in many cases you also have no say on the payments to be made as they are mostly pre-negotiated. As a result you may not get the desired traffic on one hand and the financial stability you crave for.
This is exactly the advantage of PPC advertising where most, if not all is controlled by the advertiser. They are the persons who decide what or what set of keywords he or they will bid for. Moreover, they can also choose the language in which they like their ads to come up and displayed.
Since Internet has no geographical barrier attached to it, you can decide for yourself the location where the PPC ads would be displayed. Even the advantages of print media advertising that can reach remote corners of the country are neutralized by the fact that you can now reach the remotest corners of the globe.
Again the advertiser has the liberty of deciding how much money they wish to invest for advertising news on the Internet and normally they would fix up a bid limit. Such limits are on turn based on the profitability of the campaign. You can accurately judge profitability by calculating the maximum bid rate, number of clicks and the cost incurred for such clicks.